Be seen by the people who matter most to your business
I work with Start-Ups and SMEs who want to be chosen by customers amid a sea of competing brands.
Ready to build your brand?
How I work
I'll help you connect the dots between business, brand and marketing...
Discover new opportunities
Create a brand customers love
Market your business confidently
Every project starts with a brand strategy workshop to understand your business as customers do, from the outside in.
I’ll work with you to clarify your objectives, target audience, and how competitors are positioned to help you differentiate your offering and articulate your value.
During the process, we’ll map your customer journey to identify exactly what communication touchpoints you need to create action, and create the marketing touchpoints you need to make it happen.
Position your brand to attract and convert customers
- Set your objectives
- Analyse competition
- Gain audience insights
- Define your offering
Stand out with insightful messaging & design
- Logo design
- Brand identity
- Tone of voice
- Brand guidelines
Put your brand to work along the customer journey
- Website design
- Marketing touchpoints
- Integrated campaigns
- Content planning
Need this for your business?
I'll guide you through the same process used by some of the most successful brands in the world.
Book your free discovery call
Book a free 30 min discovery call and bring me up to speed on where you want to be.
Clarify and create your brand
I’ll work with you to shape your brand strategy, messaging and design from the ground up.
Start marketing and grow
Put your brand to work along the customer journey with the touchpoints you need.
Ready to build your brand?
Common questions
A brand is a tool smart businesses utilise to shape perceptions, influencing how customers feel and react when they come into contact with your communications.
Beyond design and messaging, your brand is a well defined offering; one which can be easily understood and recalled by consumers, positioning you in the marketplace. Get it right and you create a greater degree of attraction, trust and loyalty than your competitors do.
In short – so you get chosen over competing businesses.
Rarely do consumers buy the first thing they see in a given category. More often, they line up several options and compare them before making a decision.
Brand is the subtle influence smart businesses deploy, leveraging strategy to craft cut-through messaging and seductive design which biases decision making in their favour.
Done well, branding is one of the most valuable investments you can make in your business. Typically, clients I work with are looking to attract more customers and increase their bottom line. If we work together, we’ll set realistic targets and create a plan to help you work towards them.
Yes.
No one knows your business better than you. My job is simply to help you see it as your customers do, from the outside looking in. Sounds simple – but this is almost impossible to do when you’re on the inside looking out.
Every project starts with a series of brand workshops, where your knowledge is integral to forming the strategic direction we take. You’ll be involved every step of the way, as we shape the design, messaging and overall customer experience for your new brand.
Absolutely – marketing is how brands are built.
If we work together, I’ll help you audit your current sales funnel (customer journey) to identify gaps and opportunities. From here, I’ll help you create a marketing strategy, so you’re clear on what needs to happen to get your brand in front of prospects and grow your business.
If you need help to execute regular marketing on social media or elsewhere, I can build a flexible team to support your needs.
Ready to build your brand?