Could your brand be working harder to help your business grow?
I’m a brand consultant and designer who helps businesses build brands that get chosen over competitors.
Ready to build your brand?
Perception is everything
Before you launch a new venture, commission a website, or market your business in any way, you need to get clear on your brand.
Every day consumers reject great products and services simply because the messaging and design used to sell them falls short.
If you’ve ever visited a website with high expectations only to click the back button because it felt confusing or didn’t speak to you, then you have experienced this first-hand.
That invisible force shaping your perceptions and influencing your decision-making is called BRAND – and you only get one shot to get it right.
Want to build a brand that REALLY works for your business?
I can help you do that.
- Market more effectively
- Deliver more value
- Win more customers
- Market effectively
- Deliver value
- Win customers
My clients get results
And you could too...
Start-up
Subscriptions grew by 50% in 6 months and my business finally became profitable…
Darius Namdaran
CEO, BulletMap
SME
Restaurant attendance grew by 25% and our pre-order drinks app sales doubled year-on-year…
Mark Hollington
Hospitality Manager, HQ Theatres
Agency
Since rebranding, we’ve seen a huge increase in number and quality of enquiries…
Fin Wycherley
CEO, Supersize Media
Charity
We raised more money than any direct appeal we have ever held before…
Niamh Callan
Communications Manager, MND Scotland
Why should customers choose you?
Tom Drysdale
Brand Consultant & Designer
Do you get the feeling your brand could be working harder but aren't sure where to start?
Good branding helps to ensure you get chosen above your competition. It’s that simple.
Marketing without a strong brand is not only costly, it can actually damage your company’s reputation if you don’t have a strategy to shape perceptions through deep customer insight and beautifully crafted communication.
My name’s Tom, I help Start-Ups launch and SMEs reinvigorate their position in the market by creating winning strategies and cut-through communication.
When you’re clear on your brand, selling becomes easy
With a strong brand, you'll be better placed to:
Attract customers
In a crowded marketplace, you have just seconds to be noticed
Shape perceptions
Resonate with your audience to ensure they take action
Get chosen
Set yourself apart from competitors so customers choose you
Ready to build your brand?
How I can help
Start-ups
Trying to get a business off the ground?
Thousands of businesses launch each year, but very few make it. Developing a proper brand prior to launch will give you the confidence to go to market knowing your communications are positioned to attract customers and build the trust they need to buy from you.
If you want to ensure success when you take your big idea to market, I’ll work with you to make sure your brand is up to the job.
SMEs
Has your current brand become outdated?
It’s not uncommon for businesses which have historically thrived without a strong brand presence to come under pressure from new businesses which do. This is compounded when competitors have embraced digital transformation and dominate online.
If you’d like to remain relevant in the marketplace, I’ll work with you to reimagine your brand and put it to work along your customer journey.
Ready to build your brand?
How I work
I'll help you connect the dots between business, brand and marketing...
Discover new opportunities
Create a brand customers love
Market your business confidently
Every project starts with a brand strategy workshop to understand your business as customers do, from the outside in.
I’ll work with you to clarify your objectives, target audience, and how competitors are positioned to help you differentiate your offering and articulate your value.
During the process, we’ll map your customer journey to identify exactly what communication touchpoints you need to create action, and create the marketing touchpoints you need to make it happen.
Position your brand to attract and convert customers
- Set your objectives
- Analyse competition
- Gain audience insights
- Define your offering
Stand out with insightful messaging & design
- Logo design
- Brand identity
- Tone of voice
- Brand guidelines
Put your brand to work along the customer journey
- Website design
- Marketing touchpoints
- Integrated campaigns
- Content planning
Need this for your business?
I'll guide you through the same process used by some of the most successful brands in the world.
Book your free discovery call
Book a free 30 min discovery call and bring me up to speed on where you want to be.
Clarify and create your brand
I’ll work with you to shape your brand strategy, messaging and design from the ground up.
Start marketing and grow
Put your brand to work along the customer journey with the touchpoints you need.
Ready to build your brand?
Common questions
A brand is a tool smart businesses utilise to shape perceptions, influencing how customers feel and react when they come into contact with your communications.
Beyond design and messaging, your brand is a well defined offering; one which can be easily understood and recalled by consumers, positioning you in the marketplace. Get it right and you create a greater degree of attraction, trust and loyalty than your competitors do.
In short – so you get chosen over competing businesses.
Rarely do consumers buy the first thing they see in a given category. More often, they line up several options and compare them before making a decision.
Brand is the subtle influence smart businesses deploy, leveraging strategy to craft cut-through messaging and seductive design which biases decision making in their favour.
Done well, branding is one of the most valuable investments you can make in your business. Typically, clients I work with are looking to attract more customers and increase their bottom line. If we work together, we’ll set realistic targets and create a plan to help you work towards them.
Yes.
No one knows your business better than you. My job is simply to help you see it as your customers do, from the outside looking in. Sounds simple – but this is almost impossible to do when you’re on the inside looking out.
Every project starts with a series of brand workshops, where your knowledge is integral to forming the strategic direction we take. You’ll be involved every step of the way, as we shape the design, messaging and overall customer experience for your new brand.
Absolutely – marketing is how brands are built.
If we work together, I’ll help you audit your current sales funnel (customer journey) to identify gaps and opportunities. From here, I’ll help you create a marketing strategy, so you’re clear on what needs to happen to get your brand in front of prospects and grow your business.
If you need help to execute regular marketing on social media or elsewhere, I can build a flexible team to support your needs.
Ready to build your brand?