Supersize Media
Make Your Story Matter
Helping a social media agency reinvigorate its brand to attract higher caliber clients.
Since rebranding we've attracted clients with bigger ambitions and better budgets
Fin Wycherley
CEO, Supersize Media
Our challenge
Supersize Media help businesses go stratospheric on social media. After 10 years in business, they realised they needed to clarify their message and simplify their offering in order to stay competitive in one of the fiercest markets on the planet.
Our strategy
There are countless social media agencies out there who focus on tech, channels and bamboozling marketing strategies. In order to stand out, we flipped the narrative, focusing on the pains and frustrations founders and established business owners alike face when it comes to communicating through social media.
We distilled the offering down to one idea, “Social Media Mastery” and crafted a customer-facing proposition: Make Your Story Matter.
A snapshot from the brand book
Positioning
We consolidated the agency’s multitude of services down to just 4, aimed at business in different stages of maturity and development.
Finding the story
The bracket device seen in the logo symbolises how the agency focus in on their client’s most compelling stories.
Marketing touchpoints
The brand identity is a flexible kit of parts the team can use to execute their own content strategy, composing posts with ease across all social channels.
The new agency website packs a storytelling punch
Client feedback
Tom didn’t just reinvigorate our design and messaging, he helped us see our business in a completely different light – from our customer’s perspective. Now we have a platform our business can pitch from, using well positioned offerings and targeted insights to win over new clients.
Our website and brand in general had become outdated to the point where we were frightening off clients. Now we come across as professional, creative storytellers. This would never have been achieved by working on a redesign alone. We needed to think strategically; connecting business, brand and marketing. This is what Tom does – and it’s what makes him different than most other designers.
Our new brand operates seamlessly across all online platforms, from email marketing to social media and from PR to ads. No longer are we seen as the oldest and scrappiest social media agency in the UK but an innovative, insightful, dynamic and effervescent presence we can all be proud of.
Fin Whycherly
CEO, Supersize Media
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