Realise Your
VISION
Investing in your brand can feel daunting. How do you really know what you’re buying, or if it will actually work?
Branding is one of the most important investments you can make in your business.
Unfortunately, many businesses view branding as a purely cosmetic exercise, never realising its full potential to truly connect with customers through hard-won insights which shape decision-making.
Great branding follows a strategic process, harnessing the relationship between the value you offer; customer motivations; and how your competitors are positioned in the marketplace.
Get it right and you’ll be able to:
Market more effectively
Be chosen over competitors
Build customer loyalty
And let’s not forget… because effective branding increases the perceived value of the goods or services you sell, you may well discover you can charge more.
I bring big brand thinking to small businesses
Hi, I’m Tom,
I spent over a decade working in London’s fast-paced creative industry, across some of the biggest brands in the world, before setting up my own creative studio in central Scotland.
As a hands-on creative director, I’ve led and converted pitches for the likes of Jack Daniel’s, Motorola and Garnier; and helped develop brand launches and campaigns for many more, including Heineken, Ferrero and Diageo. I’ve also been lucky enough to have my work commissioned and exhibited by the London Design Museum.
Today, I offer my clients some very hard-won insights into the way leading businesses use the power of brand to dominate in the marketplace – helping them achieve the same through sharp brand strategy and elegant execution.
As I result, I help businesses build brands which go beyond aesthetics, to deliver real results and generate meaningful ROI.
Wondering what I could do for you?
Tom Drysdale
Brand Consultant & Designer
My last boss
Tom is three Creatives for the price of one…
Above all, he’s strategically minded, often looking beyond the brief to come back with not what you asked for, but what you wish you’d asked for; secondly his visuals are consistently among the freshest and most imaginative of any designer I’ve worked with; and thirdly, Tom’s a genuinely intelligent man, which allows him to add touches of class to any project he undertakes.
Graham Wall
ECD, The Marketing Store, Ldn.
Brands I've created work for include:
Today, I bring this experience to Start-Ups, SMEs and Charities.
Brands I've created work for include:
Today, I bring this experience to Start-Ups, SMEs and Charities.
My process
I approach brand building in 3 simple steps:
All projects start with getting clear on your brand strategy: Your company, customers and competitors.
From here, we can position your offering, using this as our guiding principle for all design and messaging.
Guided by insight, we’ll work closely together to create a brand identity and messaging for your brand.
This will give us a kit of parts (logo, colours, typography, and other essential graphic elements) to create with.
For most brands, marketing is centred around a website which delivers against business objectives.
If required, we’ll also map your sales funnel and create the digital and printed assets needed to attract customers.
My philosophy
Over the years I've discovered that 3 things above all help my clients get the results they are looking for...
Business problems can feel complex and even insurmountable at times. I’ll help you break the challenge down and simplify it.
No one knows your business better than you. My role is to reflect your message back to you from your customer’s perspective.
Fear can be paralysing in business. Doing things differently takes courage, often yielding a significant competitive advantage.
My philosophy
Over the years I've discovered that 3 things above all help my clients get the results they are looking for...
Business problems can feel complex and even insurmountable at times. I’ll help you break the challenge down and simplify it.
No one knows your business better than you. My role is to reflect your message back to you from your customer’s perspective.
Fear can be paralysing in business. Doing things differently takes courage, often yielding a significant competitive advantage.
Ready to build your brand?